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You can also choose what to send with your event like product names, customer IDs, and anything else to segment your analysis. Click Next to see what that looks like inside of Google Analytics...

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Every call that matches your definition is sent directly to GA4. Let's see how many calls were driven by Google Ads...

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View your CallTrackingMetrics events with the source / medium that drove the call.

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Or select page path to see which product pages are generating leads and which might need to be optimized.

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Sell products online? The integration enables ecommerce reporting in GA4.

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Drill-down again to analyze with your preferred secondary dimensions. CTM gives you control over your events.

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Want to see more?

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CallTrackingMetrics is committed to protecting and respecting your privacy, and we’ll only use your personal information to provide the products and services you request from us.

The activity log has real-time calls from all your Google efforts, like this qualified lead from Ads. Let's send this back to Ads for optimization...

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The Google Ads integration is our first step to start sending qualified conversions back to Google. Click Settings and we'll get started.

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