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Buyer Hub Overview

Learn about Buyer Hub experience in < 1 minute

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Buyer Hub makes it easy for buyers to find the information they want by browsing demos in one centralized place.

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It gives your buyers one stop shop to access all the different use cases you help them with, or features you provide.

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Once the buyers choose specific topics they are interested in, the selected demo starts right on the page.

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Once done watching, they can easily go back and explore other demos.

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Let buyers convert and book meetings anytime they’re ready, by adding call-to-action buttons.

How to Configure Buyer Hub

Creating Buyer Hub is straightforward, and consists of 3 steps:

👉 Content

👉 Styling

👉 Options

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In the first step, you should add:

- Buyer Hub title and CTAs
- Relevant sections (use cases, features)
- Content of your choice (demos, videos, PDFs, embed codes)

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In 'Styling', you can customize design of the Buyer Hub, by adding your brand colors and fonts.

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Lastly, you can gate the Buyer Hub, by adding a lead form and start collecting leads.

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Use either Storylane native form or add your forms from Marketo, HubSpot, or Pardot.

Send Buyer Hub Insights to HubSpot & Slack

👉 Create new leads
👉 Send Buyer Hub analytics to HubSpot 👉 Get sales alerts in Slack

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HubSpot Integration

Storylane directly integrates with HubSpot. You can create new leads and send Buyer Hub analytics to HubSpot.

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In HubSpot, you'll now be able to see custom properties from Storylane here.

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These properties will be sent each time a viewer goes through your buyer hub.

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Slack Integration

Storylane directly integrates with Slack so you can be notified when a \"known\" lead views a buyer hub.

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You will receive instant notification to your configured Slack channel.

Ready to Start?

Educate and convert buyers faster 🎉

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