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Welcome!

We will show you how easily you can set up an account to start doubling your ROAS and cut your workload by half!

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First, let’s create a business on Shirofune.

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Here, you pick how you measure your performance. Clicks

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Converstions

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Or Revenue

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Next, you enter your monthly budget. and hit Next

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Now, you select an ad platform you want to connect.

Let's pick Google this time

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Connecting Google or any other platforms is very easy. Just click \" Select an Account\"

A list of Google accounts will show up so just select an account you want to connect.

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DONE! Now, let's move on to the Bid Settings

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Choose \"Bid Settings\" from the main menu

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You can turn Auto-Bidding on or off here. When it is turned off, the platform will not make any changes such as adjusting bids or budget.

You will still be able to view the dashboard, improvement suggestions, and all available reports.

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Okay, it's now turned off. Let's move on to the Conversion Settings.

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Select the \"Conversion Settings\" on your Cockpit screen.

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What you will see here are Conversion Priorities. If you scroll down, you will see all the conversions in your ad accounts. To set the correct conversions, remove \"All Web Conversions\" from the Priority #1 box.

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From the conversion list below, select the actual conversions you are using for your ad campaigns.

Make sure not to pick those that track the same conversions, such as \"submit form\" and \"thank you page,\" as this will double the numbers.

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Make sure to pick the same conversions for each ad platform.

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Now, you have picked the right conversion for each ad platform. The system will optimize the campaigns based on these conversions.

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There are conversions you don't want the system to use for optimization, but you still want the system to recognize their importance and track their statistics. The #2 and #3 Priority boxes are for that purpose. You can place such conversions into the #2 and #3 Priority boxes, just like you did for the #1 Priority box

A typical example is that if you run an ecommerce site, Priority #1 would be Purchase, Priority #2 would be Initiate Checkout, and Priority #3 would be Add to Cart.

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The Next Step is the Budget Settings. Let's click on it.

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There are four ways to set up your budget.

The first one is Business Total. You set a budget, and the system will manage it across all ad platforms connected to the system.

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The next option is Ad Type.

You probably don't use this option, but it is used when you want to divide your budget between Search and Display.

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By Platform Accounts. You can allocate a budget to each individual ad platform, such as Google, Meta, TikTok, and so on.

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The Budget Group allows you to allocate your budget in any way you want.

For example, you can set separate budgets for remarketing and awareness campaigns.

Let's see how you can set it up.

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First, click \"Create New Group\"

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Name the group

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Type in a budget for the group

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You can create as many groups as you want.

The system will optimize the campaigns within each budget group, and the assigned budgets will be spent within the campaigns in the same groups.

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If you want the system not to go over a set CPA, you can set the Max CPA value by clicking here.

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About Max. CPA

The system will automatically optimize your campaigns for the best performance and CPA even if you do not set the Max CPA here.

Please be aware that the system may not be able to use the full budget if your set Max CPA is too unrealistic.

Leave this section blank if you want the system to use the full budget and optimize campaigns within the set budget.

Done. You have successfully created budget groups.

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Now, you need to tell the system which campaigns should be included in each budget group. To do this, please click 'Edit' here.

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At the bottom of the page, you will see all the campaigns from the ad platforms you have connected.

'Not Managed' means that the campaign is not assigned to any Budget Group. To assign a Budget Group, click here.

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Done! You have successfully assigned campaigns to the Budget Groups

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#1A1348","position":"right","backgroundColor":{"alpha":100,"hex":"#FFFFFF"},"borderColor":"#FFFFFF"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#1A1348","position":"right","backgroundColor":{"alpha":100,"hex":"#FFFFFF"},"borderColor":"#FFFFFF"},"version":1},"id":"aeb4e9c6-a7c5-43d6-b5a5-2594c12ea7ed","title":"","dom_id":"body","page_id":"f90f1735-6e97-495d-8c8a-5300c632afef","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"stream_status":null,"thumbnail_url":null,"flowId":"f16d6ee4-d2cf-4173-a808-9a04ac924fa6"},"616c04a5-9087-4dfc-90bc-9add4aec4421":{"kind":"popup","cta":"Next","audio_url":"https://app-content.storylane.io/company/company_15a310da-67d4-4e41-8ab6-a1898828809b/project/project_d2e3fc42-7562-40aa-af1e-1ea76a47abc5/widget/widget_616c04a5-9087-4dfc-90bc-9add4aec4421/1716394885220","options":{"root":{"theme":"light","close_button":false,"prev_button":false,"show_step_number":false,"spot":"hard","hasSpotlight":false,"spotlightColor":"#9939eb","backgroundColor":"#FFFFFF","borderColor":"#807F93","frameWidth":537.3333435058594,"secondaryButton":false},"description":{"value":"

When campaigns are \"Not Managed\"

When a campaign is not assigned to any Budget Group, the system will not manage it at all.

This means it will not adjust the campaign's daily budget or Target CPA, and it will not monitor the spending pace.

Please be careful, as this could lead to overspending your overall total budget

CHANCE FOR IMPROMENTS

Now, let's take a look at the next function, \"Chances for Improvement.\"

Shirofune provides a few improvement suggestions for your account once a day.

These recommendations are not automatic; the system will only implement these changes after you review and approve them.

Please note that Auto-Bidding and Budgeting are fully automatic.

Let's take a look at one of the suggestions for today.

Let's pick this one regarding adding negative keywords.

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The summary of the recommendation is shown. Please proceed to view more details.

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Shirofune is indicating that these keywords have appeared but have not generated any conversions.

If you wish to continue testing these keywords, you can keep them as they are. If you prefer to remove them as recommended, you can apply the change.

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To apply the changes, simply click the \"Apply\" button, followed by \"Save & Apply Changes.\"

Shirofune will then implement the changes directly on the ad platforms via API.

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Okay, back on the Summary page.

Let's click on \"Download Report\" to explore Shirofune's reporting features.

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Shirofune offers three very useful and sophisticated yet easy-to-read reports.

The Numerical Report is an integrated performance report.

The Change Analysis Report compares two different timeframes, explaining what went wrong and what went well, saving you the time of analyzing the performance data yourself.

The third report, the Account Audit Report, analyzes your Google account based on 28 criteria and provides you with individual scores.

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Okay. Let's try downloading the Numerical Report. Click here to see some download options.

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Check the \"Output all keywords and ads\" if you want them.

You can select which sheets you want to download here as well so that you can only get what you need and also reduce download time at the same time.

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Let's download and view the Numerical Report .

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This is the summary page of the Numerical Report. Each metric is displayed for the conversions selected in the Conversion Settings. In this report, Priority #1 is GA Revenue and Priority #2 is GA CV, which are the Google Analytics metrics. Priority #3 is G/F Revenue, which represents the metrics on the Google and Facebook ad platforms.

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Let's click the next sheet.

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Shirofune provides a breakdown of all metrics from the overall summary, including search and display-specific metrics, metrics for each ad platform, and metrics for each ad group.

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This is per ad location data

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This is the hourly ad report.

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This is the Best ad keyword ranking on Google.

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This is the summary on Facebook

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This is the performance report on the creatives.

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Landing page report.

The report can include more than 100 sheets. We provide all available reports so you can choose the ones you need.

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Now, let's download the Change Analysis Report.

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Change Analysis Report

The Change Analysis Report compares two different timeframes, such as yesterday and the day before yesterday. It highlights the differences in performance data and explains what went wrong or well.

The Change Analysis Report not only shows numerical comparisons but also explains how the changes occurred in natural language text.

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Let's move to the next tab.

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Shirofune provides more details on the campaigns that significantly impacted overall performance and explains how these changes occurred.

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Now, it's time for the keyword level analysis. In this way, Shirofune provides a detailed breakdown of what really happened during those two timeframes.

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Lastly, let's take a look at the Account Audit Report.

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Account Audit Report

The Account Audit Report evaluates how well your Google account is being managed at a high level.

It performs a health check across 28 criteria, including the number of ad groups and the absence of duplicate keywords, and provides a score for your account.

Not only does the report provide a score, but it also tells you what to do to fix the issues and achieve a higher score.

Great!

You have reviewed all the major features of Shirofune. The initial setup is very easy, and after that, the system will automatically start optimizing your campaigns so you can get the most out of your budget.

Let's start maximizing your ad revenue and reducing your workload by half with Shirofune

Fill out the form below so our specialist can reach out to you discuss more!

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By submitting you agree to our terms

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