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Welcome to the Sales Companion Browser Extension!

Learn more about power of quality data, intelligent insight and a personalised approach to Sales in action.

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Open the Sales Companion by clicking the tab to the left, or right of your browser.

Here it is. Your personalised instance of Sales Companion. Fine tuned to exactly the contacts and companies you need to reach.

Intelligent Signals will populate here against your assigned accounts.

As well as your top three ‘Recommended Companies’ powered by AI.

Over on the Companies tab, you can view all of the assigned companies to your personal Companion.

Found a company you're interested in learning more about?

Once on the company page, relevant signals will appear - giving you context into current or past business events.

Recommended Contacts' are pulled from each account, and aim to steer reps towards the buying committee.

Select your ideal contact.

And quickly export to your CRM or Engagement tool of choice.

In as simple as two clicks.

You can also view the contact data from directly within the platform.

And determine whether this diamond number is worth dialling (Spoiler: it always is).

As always, you can gain more context on your chosen company over on the 'Employees' tab.

And filter your results...

By clicking here.

And filtering by Job Title, Location, or Persona.

Introduction Complete.

You've just received a whistle-stop tour of our Sales Companion.

But, there's so much more to learn.

Using Sales Companion Search.

This self-guided product tour will show you how to use our search function to create targeted account and lead lists in just a few minutes.

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Within the Sales Companion Web App, hit the 'Search' tab to begin.

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Click here to commence segmentation.

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Company filters range from Name to Domain, and enable full customisation of results.

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For example, we're looking for 'Information and Media Services' accounts.

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But more specifically, within the 'Data Processing' segment.

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Click 'Add' to apply filtering.

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You can continue to segment your target account list.

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With values such as Revenue...

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...and Headcount.

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We're looking for accounts with less than 500 employees.

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All done? Hit apply here to watch the results roll in.

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Here, we have an account list of 453 relevant companies.

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These companies are easily selected, either page at a time or in their entirety.

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Want to gain insight on the Contacts associated with your targeted accounts? Click here.

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And gain more information on the type of job titles and associated data.

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Back over on the 'Companies' tab, by clicking 'Select All' you have the ability to export as a CSV.

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Click on \"Export to CSV\" and action your target list accordingly - whether that's via Email campaign or LinkedIn outreach.

Sales Companion Search.

Like what you see? There's so much more to Sales Companion.

Define your target market with Sales Companion.

Segment, refine, and roll out target markets to specific teams to create personalised selling environments for your reps.

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Within the Web App, navigate to the Target Market tab.

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Here, you can build a brand new Target Market based on set criteria.

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Give your 'Target Market' a name here.

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Click 'Confirm' to save.

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Add your relevant search filters to narrow down the perfect Target Market search.

Including 'Revenue'

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And industry, among many other filters!

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Once configured, hit apply!

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A list of companies fine-tuned to your requirements will be filtered to display results.

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Next, select the accounts you'd like to assign.

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Select the team you'd like to assign your Target Market to by hitting 'Assign' here.

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You can either assign to an 'Existing Team' or 'Individual' from this page.

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We're assigning these accounts to our existing 'European Enterprise' team.

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From here, you can choose the record volume - whether they are split specifically, or by even values.

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Final step. Hit assign!

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Over on the 'Teams' tab, the 50 assigned accounts will be equally distributed.

And that's how you build target markets in Sales Companion.

Want to learn more?

Build your first persona within the Companion Web App.

Build your ideal persona with clever filtering and keep your reps outreach aligned to company goals.

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From within the Companion Web App, select the 'Personas' tab.

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Hit 'New' to build a new Persona.

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#4E3CBB"},"borderColor":"#4E3CBB"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#16162E"},"borderColor":"#16162E"},"meta":{"elementText":"","elementType":"","timestamp":1741692238468},"version":1},"id":"8e142982-c2e1-45ca-933d-010c10fb8341","title":"","dom_id":"body","page_id":"122b705b-6db4-4cd5-8154-82baae52da79","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"919583d6-24c9-409f-9004-5110e991e3ac"},"bf4d4612-793c-4df2-8fba-b788c742a5ef":{"kind":"hotspot","cta":"Next","audio_url":"","options":{"root":{"alignment":"lc","theme":"light","close_button":false,"next_button":true,"prev_button":true,"secondaryButton":false,"show_step_number":true,"hide_arrow":false,"backgroundColor":"#Fafafa","borderColor":"#807f93","frameWidth":null,"maxFrameWidth":null,"backdropRect":null,"backdropSelector":null,"offset":{"x":25.48611111111111,"y":22.783251231527096},"offsetFromOriginPx":{"x":0,"y":0},"spot":"none","hasSpotlight":false,"spotlightColor":"#9939eb","trigger":null,"doNotScroll":false,"auto_hide_text":true,"beaconColor":"#6A67FF","beaconOpacity":1,"zoom":null},"description":{"value":"

Click the 'Name' field to give your Persona a Name.

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You can choose between 'Broad' or 'Exact' matches for your persona here.

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Input the Job Titles that align with your target Persona here.

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As well as keywords you want to exclude.

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Once your Job Title's are populated, click on \"Seniority\".

And click on the Level of Seniorities that you would like to target.

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We've chosen all 'decision maker' seniorities here.

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Next, click 'Department'.

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Now, you can choose the 'Department' that applies to your Persona.

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We've chosen 'Marketing'.

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Finally, hit 'Save'.

And that's a wrap! ✨

See how easy it is to build a persona within Cognism's new Companion Web App?
Want to learn more?

Setting up Personas.

Search for your ICP and assign them to relevant team members in one easy workflow. Learn how!

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Want a specific sales team to focus on certain ICPs? Head over to the 'Personas' tab.

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#4E3CBB"},"borderColor":"#4E3CBB"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#16162E"},"borderColor":"#16162E"},"meta":{"elementText":"Personas","elementType":"list-item","timestamp":1752579770792},"version":1},"id":"313addbe-ebd9-4eba-9faf-6de6245eccd8","title":"","dom_id":"body","page_id":"37880553-c978-45da-a728-bdbfd6cee60a","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"e948adef-7a8a-46e6-a552-6c24d24e14aa"},"0db4d8cb-1bec-490c-9945-4dc0ed7753fe":{"kind":"hotspot","cta":"Next","audio_url":"","options":{"root":{"alignment":"rc","theme":"light","close_button":false,"next_button":true,"prev_button":true,"secondaryButton":false,"show_step_number":true,"hide_arrow":false,"backgroundColor":"#Fafafa","borderColor":"#4E3CBB","frameWidth":null,"maxFrameWidth":null,"backdropRect":null,"backdropSelector":null,"offset":{"x":91.77760330149502,"y":28.359676606903},"offsetFromOriginPx":{"x":0,"y":0},"spot":"none","hasSpotlight":false,"spotlightColor":"#9939EB","trigger":null,"doNotScroll":false,"auto_hide_text":true,"beaconColor":"#6A67FF","beaconOpacity":1,"zoom":null},"description":{"value":"

Create a new persona to target specific decision-makers.

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#4E3CBB"},"borderColor":"#4E3CBB"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#16162E"},"borderColor":"#16162E"},"meta":{"elementText":"New","elementType":"button","timestamp":1752579778212},"version":1},"id":"0db4d8cb-1bec-490c-9945-4dc0ed7753fe","title":"","dom_id":"body","page_id":"39fda3ca-bfa6-4343-ba85-a2e7024399e0","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"e948adef-7a8a-46e6-a552-6c24d24e14aa"},"920f3e3d-bfd3-4c44-9b00-031af02da676":{"kind":"hotspot","cta":"Next","audio_url":"","options":{"root":{"alignment":"lc","theme":"light","close_button":false,"next_button":true,"prev_button":true,"secondaryButton":false,"show_step_number":true,"hide_arrow":false,"backgroundColor":"#Fafafa","borderColor":"#4E3CBB","frameWidth":null,"maxFrameWidth":null,"backdropRect":null,"backdropSelector":null,"offset":{"x":38.31504937246216,"y":22.7708454634492},"offsetFromOriginPx":{"x":0,"y":0},"spot":"none","hasSpotlight":false,"spotlightColor":"#9939EB","trigger":null,"doNotScroll":false,"auto_hide_text":true,"beaconColor":"#6A67FF","beaconOpacity":1,"zoom":1.2},"description":{"value":"

Name your persona to easily identify this segment later.

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#4E3CBB"},"borderColor":"#4E3CBB"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#16162E"},"borderColor":"#16162E"},"meta":{"elementText":"","elementType":"","timestamp":1752579780917},"version":1},"id":"920f3e3d-bfd3-4c44-9b00-031af02da676","title":"","dom_id":"body","page_id":"78c684d8-3b90-4c4e-b22d-e562d8d89c5e","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"e948adef-7a8a-46e6-a552-6c24d24e14aa"},"2e8e6459-b934-4dd5-a0f5-6bb214c80288":{"kind":"hotspot","cta":"Next","audio_url":"","options":{"root":{"alignment":"lc","theme":"light","close_button":false,"next_button":true,"prev_button":true,"secondaryButton":false,"show_step_number":true,"hide_arrow":false,"backgroundColor":"#Fafafa","borderColor":"#4E3CBB","frameWidth":null,"maxFrameWidth":null,"backdropRect":null,"backdropSelector":null,"offset":{"x":37.88808716315984,"y":22.59559306720403},"offsetFromOriginPx":{"x":0,"y":0},"spot":"none","hasSpotlight":false,"spotlightColor":"#9939EB","trigger":null,"doNotScroll":false,"auto_hide_text":true,"beaconColor":"#6A67FF","beaconOpacity":1,"zoom":1.2},"description":{"value":"

We're targeting Marketing Decision Makers.

"},"cta":{"bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#4E3CBB"},"borderColor":"#4E3CBB"},"secondary":{"value":"CTA","bold":true,"fontSize":14,"italic":false,"textUnderline":false,"color":"#F3F5F7","position":"right","backgroundColor":{"alpha":100,"hex":"#16162E"},"borderColor":"#16162E"},"meta":{"elementText":"","elementType":"","timestamp":1752579792358},"version":1},"id":"2e8e6459-b934-4dd5-a0f5-6bb214c80288","title":"","dom_id":"body","page_id":"d3115791-e425-4af4-80b8-f587a0257728","subtitle":"","image_url":"","target_id":null,"video_url":"","stream_url":null,"description":"","target_type":null,"overlay_video":null,"stream_status":null,"thumbnail_url":null,"media_duration":null,"media_position":null,"media_button_color":null,"flowId":"e948adef-7a8a-46e6-a552-6c24d24e14aa"},"2e4cd02d-241a-4b44-908a-4ef2a633b039":{"kind":"hotspot","cta":"Next","audio_url":"","options":{"root":{"alignment":"lc","theme":"light","close_button":false,"next_button":true,"prev_button":true,"secondaryButton":false,"show_step_number":true,"hide_arrow":false,"backgroundColor":"#Fafafa","borderColor":"#4E3CBB","frameWidth":null,"maxFrameWidth":null,"backdropRect":null,"backdropSelector":null,"offset":{"x":61.59167070413436,"y":47.43213366842052},"offsetFromOriginPx":{"x":0,"y":0},"spot":"none","hasSpotlight":false,"spotlightColor":"#9939EB","trigger":null,"doNotScroll":false,"auto_hide_text":true,"beaconColor":"#6A67FF","beaconOpacity":1,"zoom":1.2},"description":{"value":"

Here you can choose to 'Broad' or 'Exact' match your results.

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And input specific titles based on your preference above.

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Got all the titles you need?

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...Now we do!

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Move on over to the 'Seniority' tab.

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Here you can set the hierarchy level of the individual persona.

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Filter by department to reach the right functional teams

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Add more targeting criteria to build your ideal customer profile

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We've gone with 'Marketing' to keep things uniform.

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Next, add 'Location' filtering to segment the persona results further.

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Including specific cities.

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All done? Hit 'Save'.

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And there it is, your Marketing Decision Maker Persona, ready to assign to your team of choice.

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Now, assign ownership to ensure proper lead management.

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Click here to find the right team.

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We're assigning this persona to our European Enterprise team.

Not got your teams set up for personalised prospecting?

Easily create teams within your departments with Sales Companion and start rolling out tailored prospecting plans.

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Account Search & Assignment in Sales Companion.

See how to conduct a search and assign accounts to visibility high, friction low and sales processes smooth.

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Dive into Sales Companion Search here to begin crafting your target account list.

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Refine your prospect list with powerful filtering capabilities.

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Segment prospects by industry for highly relevant outreach.

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We're fine tuning to display Retail accounts.

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Hit add.

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Further segment your search by adding another filter.

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Including ideal target business size via headcount.

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Once all filters are added, confirm your selection here.

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Sales Companion will return with 3,100+ companies matching your ideal customer profile.

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Under the 'Assigned To' column, you will see which users are allocated to certain companies.

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And easily assign employees to accounts like this...

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Either to one, or multiple owners.

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Hit 'Save changes' to assign.

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Tada! These accounts will now show in these reps personalised instance of Sales Companion.

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Want to assign by bulk? Hit the select all button here.

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And deselect any you'd like to leave out.

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Head over to the 'Assign To' button.

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And choose the correct rep by typing in their name.

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When happy with your selection, hit 'Save changes' to assign.

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Made an error? Easily unassign accounts in one click.

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And confirm your choice here. Now the account is free to claim by anyone.

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Also, from Search you have the ability to download prospect accounts, either one by one or...

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In bulk, 50 at a time, by clicking here.

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And exporting to CSV here...

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Ready to be actioned by your sales team.

That's Search & Multi-account Assignment!

Want to learn more?

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