{"data":{"entities":{"widgets":{"1bbbe46c-539d-4a75-bab9-378e7fb8b686":{"kind":"lead_capture","cta":"Submit","options":{"root":{"backgroundColor":"#FFFFFF","borderColor":"#FFFFFF","frameWidth":340,"secondaryButton":false,"close_button":false,"show_name_field":true,"prev_button":false,"show_step_number":false,"fieldEmailLabel":"Work Email","fieldEmailPlaceholder":"name@company.com","fieldNameLabel":"Company","fieldNamePlaceholder":"Company"},"description":{"value":"

Who is taking the tour?

Enter your email to get started.

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By submitting you agree to our terms.

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Welcome to MNTN!

We've turned Connected TV advertising into a scalable performance channel that works a lot like paid search and social.

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It All Starts Here

The Campaign tab makes it easy to create, edit, and review your live, scheduled, and ended campaigns.

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Campaign Types

Campaigns are built around specific marketing objectives. Select Prospecting to reach new, high-intent consumers who will love your brand. Choose Retargeting to re-engage your website visitors based on the actions they took while there.

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Next Up, Audiences

Now let's take a look at the Audience tab and create your first campaign.

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Match With Your Audience

Building an audience with MNTN is about finding viewers who will love your brand.

MNTN Matched uses keyword-based audiences to make it easy to reach the consumers most likely to engage and convert. Along with recommended keywords based on your business website, you get total control to add your own keywords or delete those MNTN suggests.

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Interest Based Audiences

You can also use LiveRamp's integrated segments to build audiences based on their passions, values, attitudes, and lifestyles — all of which influence their buying decisions.

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Budget & Goal

This tab houses more of your campaign’s important info.

For example, the goal you choose tells the software how to process real-time data to automatically optimize your campaign for success, making changes faster than anyone can do by hand.

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Campaign Status

You can filter by campaign status to get a quick overview of all your budgets and see which are active, paused, and ended.

You can also create a new budget and customize it for your needs.

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Pick Your Dates

Setting up campaign timing is simple. Punch in your start and end dates along with how you want your campaign to run, be it monthly or over a set period of time.

We recommend using monthly to run always-on campaigns, similar to paid search or social.

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Fine Tune Your Budget

It’s easy to tune your budget to capture a desired percentage of your high-intent audience.

This breakout groups viewers based on how likely they are to convert today, with max reach consisting of those who may convert in the future. It’s a valuable view into how far your budget reaches, and how far there is to reach.

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Easy Creative Upload

This is where you can upload TV commercial assets from your computer or Dropbox. It only takes a few steps to upload and add tracking parameters.

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This Stuff is Important

Along with where you want viewers to visit, you can add tracking parameters that will boost your campaign’s reporting accuracy by collecting privacy-compliant data. This helps gauge when someone sees your commercial and takes action afterwards — giving you insight into your campaign’s true impact.

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Time to Launch

We know. Pressing that “Launch Campaign” button can be scary. That’s why you get a full rundown of your campaign’s details before going live — so you can launch with confidence.

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See It All Pay Off

Once your campaign is live, you can analyze results on the Reporting tab.

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Measure Your Success

Your campaigns have detailed reports on everything from individual network performance, to incrementally, ad creative, audiences, and more.

You can also track performance in Google Analytics and Rockerbox, so you can plug your CTV results into your preferred reporting method.

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Cross-Device Attribution

Did you know MNTN has a patented attribution system for non-clickable screens like TV?

It's called Verified Visits™, and it captures all the website traffic you get after a customer has seen one of your ads and visited your site within the conversion window you set.

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Ready to get started?

Create your account and get full access, or schedule an in-depth demo with a MNTN expert.

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